On 01, Jan 2013 | No Comments | In | By admin-rich
The Old Hospital
The former Ophthalmic & Aural hospital in Maidstone was converted into luxury apartments by Higgins Homes. The client chose the name and wanted a hospital theme. The challenge was to deliver a graphically interesting concept whilst keeping the negative side of hospitals out of mind. The starting point was the strapline which allowed me to develop artworks mimicking contemporary artists such as Damien Hirst and Banksy. It went on to win ‘best marketing campaign’ for Higgins Homes at the Hot Property Awards 2010.